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Conversational copy to make brands feel human.

If you’re looking for standard, safe, suburban copy, you’ve come to the wrong place.

On the other hand, if you’re looking for copy that’ll make your colleagues go ‘it’s genius!’ or ‘LOVE your writing style’, well, hi there. I’m Kaz and I write copy that people love and think is genius.

I’ve been writing and editing professionally since 2012, have a first-class degree in Journalism, and can poach eggs perfectly without using vinegar or doing that weird spinny whirlpool thing.

My specialities are:

  • Creating sleaze-free sales copy that makes the reader feel like they know you.
  • Editing long documents (like reports and workbooks) to be more concise and engaging.
  • Penning ‘realistic, empathetic, actionable and hilarious’ blog posts and articles.
  • Transforming dry and incomplete notes into something coherent, dynamic and fun to read.
  • Treading the fine line between professional and edgy (applies to both my work and my wardrobe).
  • Writing newsletters people ‘read all the way to the end every time’ and ‘actually look forward to opening’.

‘She didn’t just have flair, she had a way with words that was magnetic. Very few writers have this gift. That writer was Kaz Marston.’ — Andrew McGarry

Things I write.

  • App copy
  • Articles
  • Brochures
  • Case studies
  • Courses
  • Ebooks
  • Email templates
  • Newsletters
  • Product descriptions
  • Reports & summary reports
  • Sales pages
  • Social media profiles
  • Video scripts
  • Websites
  • Workbooks

‘Kaz!!!!! I read the pages you sent me. OH. MY. GOD!! I LOOOOOOOOVE IT!!!!!!!!!!’ — Kate Wolfe

Things I do not write.

  • Generic, clichéd, jargon-filled, buzzword-centric nonsense

‘Kaz, where have you been hiding all these years? This is fab! I’ve used many copywriters over the years and your work is always spot on, well-written and I love your writing style.’ — Kay Dinsdale

Things I have written.

I’ve written sponsored content for national newspapers, summary reports to be debated in Scottish Parliament, ‘engaging and accessible’ reports for universities, app copy for tech startups, case studies for charities, brochures for charities, brochures for businesses, and countless websites, articles, sales copy and other content for a range of clients. I’ve also edited and rewritten tons of longform content, from ebooks to toolkits to courses.

My clients include The Guardian, educational institutes like the University of Stirling and the Scottish Universities Insight Institute, national charities like Foundation Scotland and the Energy Saving Trust, local businesses like Blair Cadell and Jeffreys Interiors, marketing agencies like the McGarry Agency and RocketMill, and many other small businesses, freelancers, startups and agencies.

‘The first draft turned up and I was blown away. If you want a website that stands out from all those mundane sites we see every day, contact Kaz.’ — Rick Fawcett

Money and other awkward topics.

Just the money stuff, actually. Let’s keep it simple:

For copywriting, my minimum project fee is £2,000.

For editing, I charge £0.08/word (minimum fee £500).

For anything else, let’s talk.

‘The copy you provided definitely has the wow factor. It’s the perfect balance between edgy and credible.’ — Aileen Baird

Let’s talk.

Give me a shout and I’ll put together a quote and timeline for you (after I’ve probed you about your project, your needs, and your ultimate worldly desires).

If you need something tomorrow, I’ll either charge a rush fee or tell you I’m too busy, snap my folding fan shut and sashay out the door.