for entertaining copy that steals wallets and opens hearts.
no, wait. the other way round.
I specialise in fun, conversational copy that people read all the way to the end before they realise their credit card’s clutched betwixt their fingers.
Things I tell people to try and make myself sound impressive:
- Writer for The Guardian
- Guest lecturer at Edinburgh College
- First-class degree in Journalism
- Been called ‘inspiring’ at least twice
- Often respond to emails ON THE SAME DAY
- Am not the only person who laughs at my jokes
- Really good at poaching eggs
- Nice hair???
things i am really quite terrific at
- Website copy
- Longform sales pages
- Marketing emails
- App copy
- Video scripts
- Product descriptions
- Blog posts
- Course content
- Other internety things
- Styling it out when I wave at a stranger
things i am truly terrible at
- Generic, cliched, jargon-filled, buzzword-centric bullshit
sighted in the wild
Mad Challenges: website copy
Brief: explain how this non-profit works without getting preachy about the environment
Tone of voice: enthusiastic, fun, welcoming
McGarry Fashion: website copy & video scripts
Brief: get this Irishman’s cheeky personality on the page while keeping things professional
Tone of voice: edgy, confident, charismatic
Liminal Pages: longform sales pages
Brief: help this lovely, talented editor sell out her courses without feeling like a sell-out
Tone of voice: authoritative, wise, kind
Tibit: website & app copy
Brief: untangle this tech startup into something people will want and understand
Tone of voice: casual, plain-spoken, bold
praise from smart, discerning people
After researching for the better part of a year I stumbled across a blog. The writer didn’t just have flair, she had a way with words that was magnetic. Very few writers have this gift. The writer was Karen Marston.
We hired her and in the first week of our new copy going live we had two excellent business leads as a result. More importantly, I felt like our brand had a voice, and our voice suddenly had a brand. As investments go, worth every penny.
– Andrew McGarry, Managing Director at McGarry Fashion
I’ve hired Karen to write sales pages for me and to go through course material I’ve written to check for errors and add a little punch of personality. I honestly don’t know how she writes such engaging copy! Since using what she wrote for me, both my courses have sold out on multiple occasions.
I’m stoked at how the writing still sounds like me and gets across exactly the information I need it to. It’s always fun to work with Karen, and it’s a good feeling knowing that my business copy is in such safe hands.
– Sophie Playle, Director at Liminal Pages
Karen understands who you are and what you need almost from minute one. I sent Karen what I had, what I was trying to achieve and who my target audience was. We had a long chat to discuss what I was expecting, to clarify what I wanted and, I think importantly, for Karen to work out who I was.
A couple of days later the first draft turned up and I was blown away. Karen had got it. I would work with Karen again and have already recommended her to a friend. If you want a website that stands out from all those mundane sites we see every day, contact Karen – you will not be disappointed.
– Rick Fawcett, Founder at RFCM
money and other awkward topics
No, just the money stuff, actually. My rates:
website starter package
You get: tagline, home page, about page, services page (or equivalent), contact page and a wild card page (6 pieces of copy total)
Timeframe: two weeks, booked in advance
day rates for agencies
Full day: £350
Half day: £200
For anything else, let me know the details and I’ll put together a quote for you.